About
We take an Excel-first, operations-focused approach to retail planning tools.
That means we start by understanding how your team works today—your workflows, pain points, reporting needs, and decision points. From there, we build practical solutions that improve performance and usability while fitting into your existing process.
Our work is focused on:
Reducing repetitive manual steps
Improving reliability and consistency
Strengthening tool functionality for real planning needs
Making workbooks easier to use, maintain, and scale
We don’t believe in adding complexity for the sake of complexity. We build tools that are clear, dependable, and built to support everyday execution..
Our Approach
Our Promise
We deliver thoughtful, high-impact improvements that make your planning tools work better for your team.
You can expect:
A practical solution tailored to your workflow
Clear communication throughout the project
Strong attention to detail in logic, structure, and usability
Tools designed for performance, reliability, and long-term use
Our promise is simple: to help you improve the tools your team depends on, so planning work becomes faster, cleaner, and easier to manage.
Experience Matters
For more than 20 years, I’ve helped retail teams improve planning performance through better processes, analytics, and operational tools. Having worked both inside retail organizations and as a consultant, I understand how planning teams operate, where processes break down, and what it takes to deliver solutions that are adopted and used.
My background includes merchandise planning systems, allocation, forecasting, business intelligence, and transformation work for brands including Nike, Bath & Body Works, Disney Store, Hot Topic, BCBG, 99 Cents Only, J.Crew, rue21, Coldwater Creek, and lululemon.
What sets my experience apart is the combination of deep retail expertise and technical execution—translating planning and inventory needs into reliable tools, workflows, and reporting that improve speed, consistency, and decision-making.
Why This Experience Matters for Clients
This background allows me to bring a rare combination of retail planning expertise, process improvement, and tool-building experience to every project. I understand the realities of merchandising and inventory workflows—and I know how to translate those needs into Excel tools and processes that are practical, reliable, and built to last.
Feedback
What clients say about retaildaemon llc
“Daemon was instrumental in developing our in-house item planning tool and partnered closely with developers to ensure our retail requirements were interpreted correctly. He also helped implement our data warehouse tool and consistently looked for ways to make our work more efficient.”
Liz West
E-Commerce and Retail Planning Leader
“Daemon’s efforts and expertise were vital to the success of many projects. He combines deep retail knowledge with the ability to execute—from large-scale BI architecture to complex Excel solutions—and is outstanding at working with people at all levels of the organization.”
Kevin Sinagra
SVP, Enterprise Applications & Data Integrations
★★★★★
★★★★★
Contact Us
Reach out anytime for personalized consulting support.
Contact
retaildaemon@gmail.com
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